Orchard Jobs Marketing Effectiveness, Associate Director Position at IPG Mediabrands (S) Pte Ltd

Job Info

Company	IPG Mediabrands (S) Pte Ltd
Position	Marketing Effectiveness, Associate Director
Region	Orchard
Career Level	Not Specified
Work Experience	-
Qualification	Not Specified
Type of Work	Full-Time
Specialization Required	Marketing/Business Dev, Sales/Marketing
Minimum Salary	SGD 2.000
Maximum Salary	SGD 5.700

Who are we?

UM is a strategic media planning and buying agency with a focus on Futureproofing brands. As architects of the media experience, we strive to build brands that will disrupt, and not be disrupted; building brands that will stand the test of time. Over the last two years, UM has been growing from strength to strength in the Asia Pacific. We have recently been awarded several industry accolades including Campaign Asia’s APAC Media Network of The Year 2021, Southeast Asia Consultancy of The Year 2021, and Southeast Asia Content Marketing Agency of The Year 2021. We are constantly on the lookout for Bold, Resilient, Forward-Thinking talent for our agency, and we are excited to induct them into our high-performance culture. Come join us if you are looking to belong to a future-forward network. Find out more at **

The Opportunity

The Associate Director, Marketing Effectiveness reports into the Chief Product Officer and be responsible for facilitating the delivery of analytics workstreams responsible for the end-to-end support, delivery, and most critically, interpretation of business outcomes by partnering with the global IPG analytics capability.

• Communicate with and participate in meetings with key business stakeholders, internally and externally, to identify key business questions and communicate project outcomes through a business lens
• Build business proposals, scopes of work and solution frameworks to be used, understood and commissioned by both analytics experts and non-experts alike
• Deliver model outcome presentations providing compelling clear recommendations for business action, optimisation and growth
• Find creative solutions, routed in marketing best practice, to address identified business questions by way of available data sets and available analytic solutions
• Facilitate brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies leveraging project outcomes
• Be a thought leader and provide creative solutions to comprehensively analyse campaigns and business performance uncovering growth solutions
• Contribute to client teams overall capabilities and understanding of the role and impact of media and communications channels
• Partner with and guide a team of offshore analysts in model execution, with minimal hands-on interference to deliver project outcomes
• Lean into wider data solutions including that sit beyond econometric modelling solutions

Ideally

• Vast experience working in an agency, consultancy or client side role
• Analytical experience
• Exposure to the following types of models:
• – Multivariate Regression
• – Bayesian Regression
• – Decision Tree Modelling
• – Randomized Control Trial
• – Multi Touch Attribution
• – Discrete Choice Models
• Advertising / media / marketing experience
• Ability to construct and deliver business presentations not just model output presentations
• Understanding of business levers and growth drivers
• Proficient with Excel, PowerPoint, DCM, GA, Tableau
• Working knowledge of some / all SQL, SAS, R, Python

UM is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.

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Company Description

Company Info

• Industry: Entertainment / Media
• Registration No.: 199608522R
• Company Size: 1 - 50 Employees
• Benefits & Others: Medical, Regular hours, Mondays - Fridays, Formal (e.g. Shirts + Ties)