North-East Jobs Product Marketing, Senior Executive Position at COCOBA PTE. LTD – IRVINS Salted Egg

  • Job vacancies posted on: 10 months ago

We are open recruitment and happily inform you that we are looking for candidates to fill the position of Product Marketing, Senior Executive in our company, COCOBA PTE. LTD - IRVINS Salted Egg. For candidates who reside in North-East and its neighboring regions, we are looking for you to be a part of us and work in our company office, and able to labor under a full time system.

We have specific requirements for each of our employees as well as potential workers, because we are a professional and knowledgeable business in the field we work in. We are interested in hearing from you as soon as possible if you have expertise in the fields Sales/Marketing & Marketing/Business Dev and possess a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma & Professional Degree or higher.

We offer you a fairly competitive salary that can be adjusted depending on the credibility you can contribute to our company. It typically ranges from SGD 2.000 - SGD 5.700 and likely to change at any time. This salary negotiation must be agreed based on our company's HRD agreement.

Job Info

Company COCOBA PTE. LTD – IRVINS Salted Egg
Position Product Marketing, Senior Executive
Region North-East
Career Level Senior Executive
Work Experience 3 years
Qualification Advanced/Higher/Graduate Diploma, Bachelor's Degree, Diploma, Post Graduate Diploma, Professional Degree
Type of Work Full-Time
Specialization Required Marketing/Business Dev, Sales/Marketing
Minimum Salary SGD 2.000
Maximum Salary SGD 5.700

Job Title: Product Marketing, Senior Executive

Job Description:

– Be the owner of IRVINS products; develop product marketing plans locally and globally with Marketing Manager.

– Owns the master product information of all details and specifications; acts as the product go-to person in the organization.

– Devise product marketing plans for how the products will be sold, different sales channels, price point & advertising, in both local & overseas markets.

– End to end project management of new products development cycle from ideation to go-to-market launch.

– Conduct market research, derive data from online tools & social listening, consumer sampling surveys, internal feedbacks, etc.; to understand market trends and consumer likes into snacking and providing recommendations to business teams.

– Work with internal teams such as R&D, Design, Supply Chain and Business teams to project manage and ensure key milestones are met i.e. new products, new pouch sizes, etc.

– Manage & execute IRVINS and/or other co-branded products’ positioning as a consolidated products portfolio for the organization.

– Responsible for product features copywriting, product description, products’ ad copy and product design feedback.

– Responsible for products’ content, online and offline, to ensure the copies are compelling to audiences.


– Diploma / Degree in Product Marketing, Branding, or related field.

– 2-3 years experience in a product marketing and/or product branding position, or in a similar role.

– Familiar with product marketing tactics (e.g. coordinated product launch in more than 1 market).

– Conducted marketing analysis before with qualitative and quantitative data.

– Good understanding of how CPG / FMCG products are being sold.

– Creative and keen eye for detail with excellent written and verbal communication skills.

Office/Company Address

Country Singapore
Region North-East
Map Google Map


  • Get work experience
  • Bonus for overtime
  • Be taught first
  • Good work environment

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Company Description

About Us

As one of South East Asia's fastest growing CPG food startups, IRVINS aims to create groundbreaking premium Asian snacks for the world. In just 6 years, we are now present in 8 markets including Singapore, China, USA, Hong Kong, Thailand, Philippines, Taiwan and Dubai. Be part of our growth into a global champion for premium Asian snacks innovation.

IRVINS Beliefs

Proactiveness - Challenging the status quo and always taking the initiative.

Collective Problem Solving - Collaborate and striving to solve others' problems as if it's your own

Critical Thinking - Solving problems through insights, strong reasoning, and data

Accountability and ownership of responsibilities - Always performing our tasks and responsibilities to the highest standards

Customer centricity - Doing the best for the customer by considering all options available

Company Info

  • Industry: Manufacturing / Production
  • Registration No.: 200702419E
  • Company Size: 201 - 500 Employees
  • Average Processing Time: 27 days
  • Benefits & Others: Medical, Regular hours, Mondays - Fridays, Corporate Discount, Smart Casual
  • Specific Location: Senoko
This vacancy is suitable for those of you who live in the following areas: North-East